Erykah Badu - Gone Baby, Don't be Long

Erykah Badu - Gone Baby, Don't be Long from beeple on Vimeo.

Another nice video directed by Flying Lotus, this time for Erykah Badu's "Gone Baby, Don't be long" from the album: New Amerykah Part 2. The post production was developed by Beeple, who were kind enough to make the C4D project files for this video, available for free!

In the first spot for The 21st Century Beetle, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures…

The Soundtrack is Black Betty….cool version sung by Spiderbai. It amazing how songs make Ads.

Just Started Reading

Design as Politics by Tony Fry

Design as Politics confronts the inadequacy of contemporary politics to deal with unsustainability. Current 'solutions' to unsustainability are analysed as utterly insufficient for dealing with the problems but, further than this, the book questions the very ability of democracy to deliver a sustainable future.

Design as Politics argues that finding solutions to this problem, of which climate change is only one part, demands original and radical thinking. Rather than reverting to failed political ideologies, the book proposes a post-democratic politics. In this, Design occupies a major role, not as it is but as it could be if transformed into a powerful agent of change, a force to create and extend freedom. The book does no less than position Design as a vital form of political action. 

This is a convenient book to be reading, considering what seems to be a social revolution in

North Africa.

Shall write more about it, once I've finished reading it.

About the Author/Editor

Tony Fry is a director of the sustainment consultancy Team D/E/S and Adjunct Professor of Design, Griffith University, Queensland College of Art. He has taught and lectured internationally and is author of Remakings: Ecology, Design, Philosophy, A New Design Philosophy: an Introduction to Defuturing and Design Futuring: Sustainability, Ethics and New Practice (Berg).

Guard the passages to your mind.

It's amazing how hard times inspire and bring out a resourcefulness.


The above cinema spot by BMW in Germany used flash projection technology to leave a more lasting impression of the brand’s logo in the audience’s minds. Flash projection technology allowed BMW to reproduce the effect of looking up at the sun, or seeing a bright flash of light. Once you close your eyes, the contours of that light slowly fade away, leave the sun’s silhouette seemingly ‘on your mind’.


The cinema ad featured a motorbike racer discussing why he races – to follow his dream. The ad then asks people to close their eyes following a flash of light at the end – what is left is the impression of the BMW identity’s sharp contours.


The video below discusses the making of the ad in additional detail. I admired the spot for its more entertaining and involved approach. The video itself surmises what makes this interesting:


Tell me something. And I will forget. Show me something. And I can remember. Involve me. And I will understand

2010 – a year of films

So I am one of those who weren't able to watch all the movies of year 2010 – Above is a summary of all of them by watching this six minute synopsis. Patched together are 270 films into one video, kinda gives you a good snapshot of pop culture in 2010.




Wonder if there is a general member of the public, who watch them all?
With exception to film reviewers and cirtics.

Do you use Facebook, or is it using you?

Rushkoff debates over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where authors let go, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times. 

I think Douglas Rushkoff is one of the great thinkers––and writers––of our time.

“Thinking twice about our use of digital media, what our practices are doing to us, and what we are doing to each other, is one of the most important priorities people have today—and Douglas Rushkoff gives us great guidelines for doing that thinking. Read this before and after you Tweet, Facebook, email or YouTube.” —Howard Rheingold

Making the invisible visible

In 1991 Troy Davis was convicted of the murder of police officer Mark Allen MacPhall without any physical evidence to prove he was guilty. Of the nine witnesses that testified against him, seven have now changed their testimony and four admitted they had lied, yet Davis still remains on death row in the U.S.. In August of 2009 he was granted another trial, yet when it took place in June of the following year and witnesses came forth confessing to lies and wrongful police action, Davis was still presumed guilty.

His lawyers and Amnesty International have been fighting for his release, which brings to light another issue, how many innocent people are given the death penalty around the world? In order to bring attention to Davis’s case, Amnesty International has joined forces with the German street art collective, Mentalgassi. As part of their street art project, Making the Invisible Visible, the group painted a portrait of Davis along a street fence in central London, forcing people to pay attention.

Read more about Troy Davis’s case and take stand! www.amnesty.org.uk

This goes to show that, not all great experiential communication need cost millions and shout at you like an army drill sergeant. Done for Amnesty International, the image on a fence can only be seen if you look at if from the right angle. It’s known as a lenticular fence poster. That’s going to be my word for today, Lenticular.

Hope we don’t confuse it with Test.....