Déjà vu is the experience of feeling sure that one has already witnessed or experienced a current situation, I think the case of South African Social Security Agency (Sassa), a government body, and Dubai Cares, a humanitarian organisation in the United Arab Emirates, that share nearly identical logos -- and both claim rightful ownership of it.
A prefect example of corporate identity Déjà vu.
I remember a friend of mine saying;
Make sure your business has a identity.
Your logo, website, packaging and marketing should all be cohesively designed to represent your business and create a unique brand identity.
Even if your brand is yourself, the first questions people will ask are: What do you do? What do you sell? Why should I remember you? Convey this mission with a powerful logo image and tagline. Then use it everywhere. You’ll create both a visual connection and a memorable brand identity.
Don't know if the saying of great minds think alike applies here, however they do look alike.
To read more about this case of Déjà vu, follow link http://mg.co.za/article/2011-02-18-helping-hands-come-to-blows
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