The American media / public are apparently getting hot and bothered over this Dove print ad – that according to some commentators could possible be communicating that this skin cream will magically transform a black woman into a Latino woman and then, after continued use, finally to a white woman.
Now the overall racial make up of Madison Avenue is also in question and the public are demanding blood.
But isn’t it just a case of a small spark lighting a bush fire that is primed for ignition. Aren’t we all just a little sick and tired of being stereotyped and convinced that we need to buy the crap that these consumer machines feed us like blind zombies? Any trigger will do.
The industry needs to realise that what people want is authenticity and transparency. In other words, what’s hot right now is something that the global advertising industry is not.
I hope this Dove Ad and others, never reach our African shores!
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