Today, I unfortunately found out about the passing of Leo Obstbaum, the design director for the Vancouver 2010 Olympic Games. What also saddened me, is that nobody I mentioned this to had a clue of who he was or that the 2010 Winter Olympics released a graphic identity two years ago.
This post is memory of Leo and for those who had no idea… perhaps you can check it as ‘that one thing you learned today’.
This post is memory of Leo and for those who had no idea… perhaps you can check it as ‘that one thing you learned today’.
For athletes, spectators, and Games enthusiasts around the world, the graphic identity communicates the spirit of the 2010 Winter Games, telling its story in the universal language of design. The Vancouver 2010 graphic identity features many illustrated textures drawn from Canada’s natural and urban environments as well as its rich cultural diversity. All creative elements of the graphic identity were developed by VANOC’s in-house design team, with one key texture created by local aboriginal artist Xwa lack tun.
How did they come up with this identity? I’m glad you ask, here’s a video of how it came to life…
Greg Durell, designer for Vancouver 2010 Olympic Games, released this information via email…
On Friday - 20 August 2010, Leo Obstbaum, the design director for the Vancouver 2010 Olympic Games, passed away unexpectedly at his home. Leo’s design leadership and influence are evident throughout Vancouver 2010’s visual identity, including such iconic elements as the mascots, the Look of the Games, the torch designs, the yet to be unveiled Olympic and Paralympic medals and podium. -thanks to Xavier Encinas
Leo’s profile and 2010 Winter Games interview here
Hats off to you Leo and the much respect
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