Sunday, March 27, 2011

How the The NY Times does creative




Winners numerous awards for their design, photography and sense of innovation, now it’s time to investigate how graphics director Steve Duenes and his team of 30-some journalists at The New York Times headquarters find the time to do it.

The surprising truth about what motivates us



Watched this video last night and had to share it. Whether you agree or don’t, the illustrations are enough reason to watch the video ;) 

This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

Wednesday, March 16, 2011

Help Japan QR Code

 


Disaster relief for a country that has done much for the creative world.

The disputed hands of care

Déjà vu is the experience of feeling sure that one has already witnessed or experienced a current situation, I think the case of South African Social Security Agency (Sassa), a government body, and Dubai Cares, a humanitarian organisation in the United Arab Emirates, that share nearly identical logos -- and both claim rightful ownership of it. 

A prefect example of corporate identity Déjà vu.























 I remember a friend of mine saying;

Make sure your business has a identity.

Your logo, website, packaging and marketing should all be cohesively designed to represent your business and create a unique brand identity.
Even if your brand is yourself, the first questions people will ask are: What do you do? What do you sell? Why should I remember you? Convey this mission with a powerful logo image and tagline. Then use it everywhere. You’ll create both a visual connection and a memorable brand identity. 

Don't know if the saying of great minds think alike applies here, however they do look alike.

To read more about this case of Déjà vu, follow link http://mg.co.za/article/2011-02-18-helping-hands-come-to-blows