Ad Deconstructed

So Basketball superstar Lebron James, is leaving the team that made him a star for the Miami Heat, as always fans never want to see their team's top player go and are overcome with anger. Afterall LJ spent all his pro days at the Cavaliers and now he is switching lanes.

He wants to play for a NBA championship hopeful. Knowing Nike as a company that never misses a golden a opportunity for brand-building. They didn't send a spin doctor to do apologies, they made a advert and aired the video on Youtube and TV. The advert is above and sure, its streamlined and tongue-in-cheek production, LJ asks repeatedly " What should I do", linking neatly to Nike's payoff-line , Just do it

In the slick and witty production, the player asks repeatedly “What should I do?”, linking neatly to Nike’s strapline, Just Do It.

To be continued......